Education

The Society for Marketing Professional Services (SMPS) is committed to being the premier source for education and information in marketing professional services in the built and natural environments. In keeping with this mission, SMPS has conducted a practice analysis of professional services marketing to articulate and confirm the profession's body of knowledge and the skills most critical to professional competence.

Library Resources

The Educational Committee is proud to present a virtual library for our members. An alphabetical list of the available resources is included below. Additionally, we are soliciting donations of books, video and audiotapes. If you have anything you would like to borrow from or donate to our library, please contact Meredith Holthaus, Educational Director, meredith@holthausenterprises.com.

Library Materials

Built to Last by James Collins and Jerry Porras

Businesss Etiquette in Brief by Ann Marie Sabath

Creating Rainmakers by Ford Harding

Marketing Professional Services by Philip Kotler and Paul Bloom

Marketing Architectural and Engineering Services by Weld Coxe

Personal Selling Strategies for Consultants and Professionals by Richard K. Carlson

Rainmaking by Ford Harding

The Secrets of Savvy Networking by Susan Roane

Selling the Invisible by Harry Beckwith

Strategic Market Management by David Aaker